Case Studies
Wakanow
Wakanow is Nigeria's leading online travel agency offering its teeming customers the ability to research, plan and book a complete travel package at very competitive rates. Wakanow approached Terragon Media to revamp its Social Media (Facebook page) and provide a strategic framework that will drive its marketing efforts via the use of New Media channels.Campaign objectives
- Create more awareness to the online audience about Wakanow.com's travel proposition and offerings to its target audience.
- Generate leads to Wakanow.com's ticketing portal and other relevant landing pages to enable customers secure more information about the Wakanow.com brand essence.
- Educate the internet audience about the brand proposition and grow its social media engagement efforts.
Solution
- Terragon developed and deployed a bespoke Facebook page design by using cutting edge technology ensuring Wakanow's presence on Facebook fully represents the brand.
- Terragon provided a detailed and strategic structure for media buying on all available New Media platforms ensuring adequate exposure of Wakanow's communication materials.