Case Studies
Les Brown
MTN invited a motivational Speaker – Les Brown to speak to Nigerian students in higher institutions. The Motivational Talk was to hold in five University Campuses across the country. Students were asked to go online and register for the event and get a pass as well.
Advertiser – MTN Nigeria | Target – Undergraduates of Nigerian
Universities
Locations - Lagos, Abuja, Calabar, Ibadan and Benin.
Solution
- Terragon developed a Web Portal which was deployed online. The Portal had all the information on the Motivational talk across all the campuses.
- The Portal also contained a form for visitors and students to register for the event and print out their confirmation provided they meet the criteria.
- Terragon also bought advertising slots through its partners (Yahoo, Facebook, Google etc) and advertised the Motivational Talk with strong emphasis on the Youth Market.